Did you know that after 30 days we retain:
- 14% of what we hear
- 22% of what we see
- 30% of what we watch other do
- 83% of performing a new challenge
- 92% of what we teach each other
Isn’t it amazing that when we were in school the majority of what we were exposed to were lectures. Yet, lectures are the least effective way to teach anything. Some instructors did use audio visuals, so our retention rate jumped into the low 20”s. Or, another way of looking at it is to say we were unable to retain about 80% of what we heard and saw.
Restaurants and other similar business traditionally use “ghost” training for new employees. Ghost training is ineffective in itself (30% retention rate), but if it is repeated over and over again and includes a series of new challenges for the employee, the retentions jumps up into the 80% range.
Look at the best in their respective businesses. Nobody does it better.
- L.L. Bean
- Nordstrom’s
- The Container Store
- Deer Valley Ski Area
- PGA Tour’s TPC Network
Why are they the best at what they do? Closer examination will find each of the above companies/operations spend five to ten times more money and time on training. They emphasize the development of internal trainers who are asked to stretch the minds of new employees by presenting them challenges not faced before.
Training workshops conducted by Morrison Business Consulting stress the importance of incorporating the teaching/training component with every participant. We are always trying to get clients to look at new challenges as we ask individuals to reexamine the importance of being a leader who teaches.
Contact Jack Morrison to schedule a training session with your organization.
Sources for the above:
mscosching.com
metrixglobal.net
Manchester Study
