Both Business Coaching and Executive Coaching are concerned with increasing performance. The main difference is the focus and approach used.
Business Coaching tends to focus on organizational performance of small and medium sized companies. Executive Coaching tends to focus on providing CEO’s, senior managers and business owners with a personal development plan that will take them and their company to the next level.
A competent Business Coach can provide a neutral, third party perspective on existing business plans and goals. This person can serve as a trusted consultant who can assist in clearifying the current business plan with the company’s overall strategic plan.
Executive Coaching is generally a process where an outside consultant assumes the role of a trusted personal advisor who is not afraid to tell the king he has no clothes on. An Executive Coach will help the leader gain insights into specific management/leadership shortcomings. Once the shortcomings have been identified, one on one coaching leads to improved individual performance.
Dr. Jack Morrison is uniquely qualified to help a company with its business plan as well as helping individuals achieve greater success in reaching personal goals.